Dynamite Keyword Strategy

Who would have ever thought the key to your success could be in choosing the right words. What the heck is that all about anyway. Well it seems, you have to use carefully selected words called, "keywords" to optimize your website so the big daddy search engine to pay attention to you. Just any old words don't work. You have to use relevant words and or parts of phrases that relate to your site's content.

Well I can see that! What the heck I believe anyone with a little brains could figure that out. I mean, I wouldn't use the word "carburetor" if I was selling candy, now would I? Seems like there is a lot of hallo blew over the obvious. I've seen keyword search programs, articles, and ebooks all about picking the right keyword. I think some people need to get a life.

So if it's such a big deal, what kind of keywords should you use? Duh, how about ones that focuses on what your site is all about? I mean, can't you just see someone putting up a big billboard on the side of the Interstate. Huge letters saying "STAY IN SAN DIEGO" when they are selling Omaha Stakes. Maybe people would respond to the San Diego thing, but they would probably be disappointed when it was Omaha Stakes instead. I mean there's nothing wrong with San Diego, but I think fresh Omaha Stakes are imported there from - Omaha.

Hum, maybe a little reverse physiology is in order. If San Diego is more apt to get their attention then it's a matter of wording. Like "There's nothing like a fresh Omaha Steak on a Barbe in San Diego."

Another thing, what the heck is all that "search engine ranking" about? It's not hard enough to get prospects to visit your website, you have to satisfy the search engines also. That's right, forget about the prospect, make that search engine is happy. Who thought that one up? Someone who is getting very rich, that's who. So who is the most important, the prospect or the search engine? You can have the best product in the world but if the search engine doesn't like your wording, forget it. How the heck did we get into this situation in the first place? Now we play by Google's rules or we don't play at all. True there are a few other search engines, but let's face it, Google is bordering on a monopoly.

By Google's rules, one correctly placed keyword produces better overall search engine rankings than if keywords are just generally placed. They also say both targeted and general keyword types will help the site maintain a high ranking. Isn't that special. You not only have to have the right keywords, but you have to have them in the right places. Cripe, I just want to sell my goods, that's all. I'm no Yale grad. or anything like that. I have a good product and I need customers, without the big boys wanting to muscle in. They used to call it the Mafia, oh I'm sorry, there wasn't any Mafia either.

The freedom of the web, yeah right as long as you play by their rules. And get this, the use of the right keyword placed strategically across your website is a big factor in determining whether or not you rank high in a search like, oh yeah, Google, Yahoo or Microsoft. So buckle down and get with the program.

So, what keywords are most useful?

Set down and put the old brain to work. Figure out which keywords are the most common in relation to your site's content and theme. The Big Daddy Search Engine Optimization tug-a-war begins with the first word but does not end with any set number of keywords. But that's not enough, the correct density has to be used, like around ten to fifteen percent but you could probably get by with up to twenty five percent. So use words that are relevant to your website, but don't use too many, no - no you'll get a slap on the hand.

So Just How Do You Choose the Best Keywords

Well here we go, what is your website all about? Put your brain to work, and write down the most popular words pertaining to your website that comes to mind. Make sure they are words regular people would use in searching for what you have to sell. No tricky, geeky stuff here. Just remember there are targeted and general keywords. You might know what you're selling but Joe Blow doesn't until you inform him. Make the words simple but direct. With all that said, write them both down and check them against your website. You can underline or put them in bold, but get them in there in the right density for effect. You can use one word from three to five percent with no sweat. Just don't go overboard, the search engines will think you're spamming if you get too dense.

In Conclusion:

Cater to the search engine's rules, pick out words that go with what you're selling. Do some brainstorming, and get on with the project. Oh yes, try a few search words yourself and see who turns up. Hay if they're good for your competitor, why not you?

Happy Trails.

Donald Yates, Former Director of Business and Leadership Development for Imperial Research, is now retired but continues to assist young people in engaging life through self discovery, Life course planning, intuitiveness and fulfillment. Learn how you can build a powerful organization of your own. Go to http://www.clean4profit.com and learn how to build a heartfelt business for life.

Keyword Research Tutorial for SEO Beginners
Step one: Research. Getting your keyword research right is so important; your whole SEO strategy is built around the keywords and phrases you choose t...

Article Writing for Search Engine Optimization in 2007 - 2007 Article SEO
Writing articles for article marketing in 2007 requires an intimate knowledge of how search engines operate. Search engine optimization, or SEO, in 2...

Keyword Strategies for SEO
Keywords, although they oftentimes receive too much emphasis by so-called "experts", are still an integral part of your overall search engine optimiza...

Implement SEO Strategy to Achieve Web Promotion Goals
When you have an online business, the basic idea of framing SEO strategy is to have a web presence among all users in World Wide Web to have access to...

Great SEO Tips To Keep In Mind
Perhaps you have just created a web page and you have found that it is not creating enough hits that you thought it would have created by now. This ma...

How to Use SEO or Search Engine Optimization for High Google Listings
If you know how to use SEO to get a high listing in search engines, or are an expert in search engine optimization for high Google listings, then you ...

How to Write and Deliver a Dynamite Speech - Part Three
Phase Three of the 21-Step Dynamite Speech System is Preparation and Delivery.I was a professional actor in Chicago and Hollywood for 16 years. One of...

Productive Search Engine Optimization
When you talk about search engine optimization, the one word that really means a lot is optimization. When you optimize something, the main goal is to...

Profitable Search Engine Optimization - 5 Steps for Search Engine Optimization
If you are like most business owners in the 21st century, you are interested in profitable search engine optimization auctions. Through this article,...

3 Steps to Proper Keyword Research for Your Website
When first starting out your online business, you should know that your websites will never get anywhere if you don't have the proper keyword research...

Various Facets of Search Engine Optimization Strategy
Search engine optimization is a combination of various activities such as website designing, linking building, online advertising, pay per click, and ...

Simple Common Sense SEO Suggestions To Rank A Website
Have a good keyword rich Title. The first thing search engine looks for is the page Title. Have unique title with keyword for each page Describe yo...

Search Engine Content Optimization - 5 Tips
The job of a good search engine is to do its best to accurately match the keywords of a human user with relevant Web sites. It stands to reason, then,...

Top 5 Search Engine Optimization Tips
Contrary to popular belief, you don't need to be an SEO "guru" to rank well in the Search Engines. There are only a handful of things you need to do i...

Choose An Outsourcing Company That Follows Proper Search Engine Optimization Strategy
Selection of an Outsourcing company is a difficult choice especially in the Search Engine Optimization Stream. The decision to select a company shoul...